Brevo (Sendinblue) is a leading email marketing and automation tool designed to cater to businesses of all sizes. As email marketing becomes increasingly vital in today’s digital age, it is essential to choose reliable, user-friendly, and feature-rich software. Sendinblue stands out with its range of features, including a drag-and-drop email editor, advanced automation capabilities, and robust reporting and analytics tools.
Brevo (Sendinblue) Introduction
Brevo (Sendinblue) is a leading email marketing and automation tool designed to cater to businesses of all sizes. As email marketing becomes increasingly vital in today’s digital age, it is essential to choose reliable, user-friendly, and feature-rich software. Sendinblue stands out with its range of features, including a drag-and-drop email editor, advanced automation capabilities, and robust reporting and analytics tools.
In this review, we will delve into the features, performance, and pricing options of Sendinblue and compare it to other popular email marketing tools like GetResponse, AWeber, and Mailchimp. With its excellent deliverability rates, transactional email capabilities, and affordable pricing options, Sendinblue is an excellent choice for small to medium-sized businesses looking to improve their email marketing campaigns.
Brevo (Sendinblue) Features
Brevo (Sendinblue) is a comprehensive email marketing and automation tool that offers a range of features designed to help businesses of all sizes improve their email marketing campaigns. In this section, we will delve into some of the key features of Sendinblue.
Drag-and-Drop Email Editor
One of the standout features of Sendinblue is its drag-and-drop email editor. The editor allows users to create professional-looking emails with ease. It comes with a range of customizable templates, so you don’t have to start from scratch. The editor also includes a variety of design elements, such as images, buttons, and social media icons, making it easy to create engaging and visually appealing emails.
Advanced Automation Capabilities
Sendinblue’s advanced automation capabilities make it easy to set up automated workflows, such as welcome campaigns, abandoned cart reminders, and re-engagement campaigns. These workflows help businesses save time and improve engagement with their subscribers. The platform offers a range of triggers and actions, so businesses can set up workflows tailored to their specific needs.
List Management
Brevo (Sendinblue) offers a range of features for list management, such as segmenting subscribers based on behaviour, demographics, and location. This enables businesses to send targeted messages to specific groups of subscribers, resulting in higher open and click-through rates. Additionally, the platform offers list hygiene tools, such as automatic bounce and unsubscribe management, to ensure that lists remain up-to-date and accurate.
Reporting and Analytics
Brevo (Sendinblue) provides robust reporting and analytics tools to help businesses track the success of their email campaigns. The platform offers real-time tracking of open and click-through rates, as well as detailed reports on subscriber activity. Businesses can use this information to optimise their campaigns and improve engagement with their subscribers.
SMS Marketing
In addition to email marketing, Sendinblue offers SMS marketing capabilities. The platform allows businesses to send text messages to their subscribers, making it easy to reach customers on-the-go. The SMS marketing feature includes a range of customizable templates and automation capabilities, so businesses can create personalised and engaging SMS campaigns.
Transactional Email Capabilities
Brevo(Sendinblue)’s transactional email capabilities set it apart from other email marketing tools. The platform allows businesses to send transactional emails, such as order confirmations and shipping notifications, in addition to marketing emails. This makes Sendinblue a one-stop-shop for all email communication needs.
Integrations
Sendinblue integrates with a variety of third-party apps, including WordPress, Salesforce, Shopify, and Zapier. This makes it easy to connect Sendinblue with other tools and services used by businesses.
Overall, Sendinblue offers a range of features that make it an ideal choice for small to medium-sized businesses looking to improve their email marketing campaigns. Its user-friendly interface, advanced automation capabilities, and robust reporting and analytics tools make it a top contender in the email marketing space.
Performance and specialities
Brevo (Sendinblue) offers a range of performance and specialities that make it stand out from other email marketing tools. In this section, we will delve into some of the key
performance and specialities of Sendinblue.
Deliverability
One of the most critical factors for any email marketing campaign is deliverability. If emails are not reaching subscribers’ inboxes, businesses cannot effectively engage with their audience. Sendinblue boasts a high deliverability rate of over 90%, thanks to its partnerships with ISPs and email providers. The platform also includes email authentication tools, such as DKIM and SPF, to help ensure that emails are delivered to the inbox.
Personalization
Brevo (Sendinblue)’s personalization capabilities make it easy for businesses to create tailored messages that resonate with their subscribers. The platform allows businesses to customize emails with dynamic content based on subscriber behavior, location, and demographics. Additionally, Sendinblue’s segmentation capabilities enable businesses to send targeted messages to specific groups of subscribers, resulting in higher open and click-through rates.
A/B Testing
A/B testing is an essential tool for optimizing email marketing campaigns. Brevo (Sendinblue) includes A/B testing capabilities that allow businesses to test different subject lines, content, and design elements to determine what resonates best with their audience. The platform also includes reporting tools that make it easy to track the success of A/B tests and make data-driven decisions.
Customizable Landing Pages
In addition to email marketing, Brevo (Sendinblue) offers customizable landing pages that businesses can use to drive conversions. The platform includes a drag-and-drop landing page editor that makes it easy to create professional-looking pages without any coding knowledge. Businesses can also use Sendinblue’s A/B testing capabilities to optimize landing pages for maximum conversion rates.
API Access
Brevo (Sendinblue) offers API access that allows businesses to integrate the platform with their existing systems and workflows. This feature is particularly useful for businesses that use custom software or have unique needs that require custom integrations. With API access, businesses can automate tasks, such as list management and email campaigns, to save time and streamline their processes.
GDPR Compliance
Brevo (Sendinblue) takes data privacy seriously and is fully GDPR compliant. The platform includes tools to help businesses comply with GDPR regulations, such as opt-in forms, data deletion, and data access requests. This makes Sendinblue a safe and secure choice for businesses that value data privacy and security.
Multilingual Support
Brevo (Sendinblue) offers multilingual support in six languages, including English, French, Spanish, Italian, German, and Portuguese. This feature is particularly useful for businesses that operate in multiple countries or have a global customer base. Multilingual support ensures that businesses can effectively communicate with their audience, regardless of their location or language.
Overall, Brevo (Sendinblue)’s performance and specialities make it a top choice for businesses looking to improve their email marketing campaigns. Its high deliverability rate, personalization capabilities, A/B testing, customizable landing pages, API access, GDPR compliance, and multilingual support set it apart from other email marketing tools in the market.
Brevo (Sendinblue) Pricing
Brevo (Sendinblue) offers a range of pricing plans that cater to businesses of all sizes and budgets. In this section, we will provide an overview of Sendinblue’s pricing plans and what they include.
Free Plan
Brevo (Sendinblue)’s free plan allows businesses to send up to 300 emails per day, with no limit on the number of contacts. This plan includes email and chat support, email campaigns, transactional emails, and basic email statistics. However, it does not include advanced features, such as A/B testing, marketing automation, landing pages, and phone support.
Lite Plan
Brevo (Sendinblue)’s Lite plan starts at $25 per month and includes all the features of the free plan, plus advanced features such as A/B testing and marketing automation. This plan allows businesses to send up to 40,000 emails per month and includes phone support, although it does not include landing pages.
Essential Plan
Brevo (Sendinblue)’s Essential plan starts at $39 per month and includes all the features of the Lite plan, plus landing pages and advanced reporting. This plan allows businesses to send up to 60,000 emails per month and includes phone support.
Premium Plan
Sendinblue’s Premium plan starts at $66 per month and includes all the features of the Essential plan, plus Facebook ads, retargeting ads, and marketing automation workflows. This plan allows businesses to send up to 120,000 emails per month and includes priority phone support.
Enterprise Plan
Brevo (Sendinblue)’s Enterprise plan is designed for businesses with large email marketing needs and requires a custom quote. This plan includes all the features of the Premium plan, plus dedicated account management, a custom IP address, and advanced deliverability features.
It’s important to note that pricing varies depending on the number of contacts and emails sent per month. Additionally, businesses can save up to 20% by signing up for an annual plan.
Overall, Sendinblue’s pricing plans are competitive and offer businesses a range of features and pricing options to choose from. The free plan is a great option for small businesses or those just starting with email marketing, while the paid plans offer advanced features and scalability for larger businesses.
Brevo (Sendinblue) Comparison
When comparing Sendinblue with other email marketing platforms, there are several factors to consider, including features, pricing, ease of use, and customer support. Let’s take a closer look at how Sendinblue stacks up against GetResponse, Aweber, Mailchimp, Constant Contact, and MailerLite.
Features
Brevo (Sendinblue) offers a range of features, including email marketing, marketing automation, transactional emails, SMS marketing, landing pages, and CRM integration. GetResponse and Aweber also offer similar features, including email marketing, marketing automation, and landing pages. Mailchimp is also a popular choice for businesses and offers features such as email marketing, landing pages, and social media integration.
Constant Contact focuses on email marketing and event management, while MailerLite offers email marketing, automation, landing pages, and pop-ups. Overall, Sendinblue offers a wider range of features than Constant Contact and MailerLite, but it’s on par with GetResponse, Aweber, and Mailchimp.
Pricing
Sendinblue’s pricing plans are competitive, starting with a free plan that allows businesses to send up to 300 emails per day. The paid plans start at $25 per month for the Lite plan, which includes advanced features such as A/B testing and marketing automation. GetResponse and Aweber also offer similar pricing plans, with prices starting at $15 and $16.15 per month, respectively.
Mailchimp’s pricing plans start at $9.99 per month for the Essentials plan, which includes email marketing and basic features. Constant Contact’s pricing plans start at $20 per month for the Email plan, which includes email marketing and basic features. MailerLite’s pricing plans start at $10 per month for the Free plan, which allows businesses to send up to 12,000 emails per month.
Overall, Brevo (Sendinblue)’s pricing plans are competitive and offer businesses a range of features and pricing options to choose from.
Ease of Use
Brevo (Sendinblue)’s user interface is intuitive and easy to navigate, making it easy for businesses to create and manage email campaigns. GetResponse and Aweber also have user-friendly interfaces, while Mailchimp’s interface can be overwhelming for some users. Constant Contact and MailerLite also have user-friendly interfaces that are easy to use.
Customer Support
Sendinblue offers email and chat support, as well as phone support for paid plans. GetResponse, Aweber, and Mailchimp also offer similar support options. Constant Contact offers email and phone support, while MailerLite offers email support.
Overall, Brevo (Sendinblue) offers a range of features and competitive pricing plans, making it a good choice for businesses of all sizes. GetResponse, Aweber, and Mailchimp are also popular options that offer similar features and pricing plans. Constant Contact and MailerLite are also good choices for businesses that focus on email marketing. When it comes to ease of use and customer support, all five platforms offer user-friendly interfaces and multiple support options.
Brevo (Sendinblue) Pros and cons
Pros:
- Affordable pricing plans
- All-in-one marketing platform
- Advanced marketing automation and segmentation features
- Transactional email capabilities
- Excellent customer support
- User-friendly interface
- Robust email deliverability rates
Cons:
- Limited template options for landing pages
- Limited integrations with other marketing tools
- Limited mobile app functionality
- Some advanced features only available on higher-tier plans
- Limited reporting and analytics capabilities compared to other email marketing platforms
Conclusion
In conclusion, Brevo (Sendinblue) is a powerful and affordable email marketing platform that offers a range of advanced features for businesses of all sizes. Its all-in-one platform includes email marketing, marketing automation, transactional emails, SMS marketing, landing pages, and CRM integration, making it a convenient choice for businesses that want to streamline their marketing efforts.
Brevo (Sendinblue)’s pricing plans are competitive and affordable, starting with a free plan that allows businesses to send up to 300 emails per day. The paid plans start at $25 per month for the Lite plan, which includes advanced features such as A/B testing and marketing automation.
One of the key advantages of using Sendinblue is its advanced marketing automation and segmentation features, which allow businesses to automate their email campaigns and target specific groups of subscribers based on their behaviour and demographics. This can help businesses save time and improve their email marketing ROI.
While Brevo (Sendinblue) does have some limitations, such as limited template options for landing pages and limited integrations with other marketing tools, its overall strengths make it a strong contender for businesses looking for an affordable and comprehensive email marketing solution.
Overall, Brevo (Sendinblue) is a reliable and user-friendly email marketing platform that offers advanced features and excellent customer support. If you’re looking for an affordable and comprehensive email marketing platform, Sendinblue is definitely worth considering.
